HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
Fashion journalist Amy Larocca will succeed Harriet Mays Powell.
Lucky has already filled the seat soon to be vacated by outgoing executive editor Meredith Rollins.
On Wednesday, Jade Jagger was in Paris presenting the flacon she reworked for Guerlain’s iconic Shalimar fragrance.