The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Jean-Jacques Guiony will be donning an additional hat as the company’s president.
Division is Oxford Industries’ second largest.
The designer has collaborated with Stubbs & Wootton for a line of the preppy footwear maker’s classic men’s slippers.