The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Creative director Bruno Frisoni used were mostly au naturel materials, but the allure was ultrasophisticated.
As guests arrived at the Christian Dior couture show in the sun-drenched garden of the Musée Rodin, talk turned to summer plans.
Note to magazine editors: Think twice before booking Justin Bieber.