The French designer was synonymous with striped sweaters and Left Bank insouciance.
The music star had launched the collection last February during New York Fashion Week.
In the coming months AmazonLocal will include offers on affiliated Web sites such as MyHabit.com and 6pm.com.
Nicole Richie and Joel Madden were among those who turned out to watch a screening of “Meatballs” at the Hollywood Forever cemetery in Los Angeles.
The derm-created collection is carried at select Target and Wal-Mart locations based on the demographics of the stores.
The cotton brand has also recruited a panel of industry talent to judge the runway show.
Prior to his tenure at Burberry, he worked at Nike, Adidas and Speedo.