His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
Celerie Kemble, Jennifer Creel, Alexandra Lebenthal, Adelina Wong Ettelson, Julia Koch and Jamie Tisch were among the revelers.
She joined photographer Randall Slavin at the Annenberg Space for Photography for the opening of his celebrity photo series.
Macy’s livestreamed the fragrance’s launch at its Herald Square flagship to stores around the country.
In lieu of a gala event at a big hotel, the designer opted to stage an intimate show with running commentary about what goes into making the clothes.