HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
In the spirit of Sephora, which has helped launch many hot new brands, the retailer is becoming an incubator for independents.
Beauty Architects is launching a line of single-use paper masks, popular in Asia but uncommon in the U.S., at Sephora.
Separately in Sears news, Fitch Ratings on Thursday downgraded Sears to “CCC” from “B.”