The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
The first three locations will open in Chandigarh, Elante and Delhi later this year.
Fellow Angel Miranda Kerr, as well as models Jessica Hart and Marloes Horst, have served as past ambassadors for the Australian swimwear brand.
The love affair between bloggers and fashion brands and retailers is entering its next phase, and money is a big part of the question.