Simons tapped "Stranger Things" actress Millie Bobbi Brown to model looks from the new line.
The Women's March on Washington drew close to half a million people.
The technology merges the physical and virtual worlds on mobile devices through the new Isaacmizrahinewyork app.
The documentary follows young model hopefuls — including Nadya Vall, a shy, lanky blonde — as they try to break into the industry.
The Baltimore-based activewear brand’s first multimedia marketing campaign aimed at women has the tag line “No Matter What, Sweat Every Day.”
Both fashion labels will show their spring collections at 8 p.m. on Sunday.