The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Called Harriett, the collection of upscale silks, satins and laces is named after the wife of Frederick’s founder, Frederick Mellinger.
Hershey-Lambert, executive vice president of merchandising and the retailer’s top ranking merchant, is leaving to pursue other opportunities.
The collection, called 4.collective, targets the professional woman on-the-go in her 20s and 30s.
Guest entering the event on Friday were greeted with a huge placard telling them they would be photographed.
As an investor, the designer liked what he saw.