Called Harriett, the collection of upscale silks, satins and laces is named after the wife of Frederick’s founder, Frederick Mellinger.
Hershey-Lambert, executive vice president of merchandising and the retailer’s top ranking merchant, is leaving to pursue other opportunities.
The collection, called 4.collective, targets the professional woman on-the-go in her 20s and 30s.
Guest entering the event on Friday were greeted with a huge placard telling them they would be photographed.
As an investor, the designer liked what he saw.