HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
Called Harriett, the collection of upscale silks, satins and laces is named after the wife of Frederick’s founder, Frederick Mellinger.
Hershey-Lambert, executive vice president of merchandising and the retailer’s top ranking merchant, is leaving to pursue other opportunities.
The collection, called 4.collective, targets the professional woman on-the-go in her 20s and 30s.
Guest entering the event on Friday were greeted with a huge placard telling them they would be photographed.
As an investor, the designer liked what he saw.