HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
He acknowledged that the road has been rocky, but said looking at comps is “irrelevant if you’re looking forward” instead of back.
Trump has severed her relationship with HMX Group, which previously held the license to produce her ready-to-wear collection.
The designer barred The New York Times fashion critic from his Paris runway debut for Saint Laurent.