The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Uncertainty looms as Italian citizens gear up for a referendum on Dec. 4 to vote on a change in the country’s constitution.
The brand said Thursday it will continue to open as many as 10 stores in Mainland China each year, in line with its original strategy.
She’ll work with creative director Stephen Gan, her collaborator on Fashion Book, on several stories a year.
Blake Lively, Elle Fanning, January Jones and Diane Kruger attended the event.
The brand that launched online first is building its retail business.