The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
The design team brings the heritage of the house forward with a modern spirit.
In his new role, executive will add Travel + Leisure to his portfolio.
The two-day blitz will celebrate artists, artisans and small entrepreneurs engaged in fashion, food, gardening, crafts and technology.
Renée Zellweger, Sarah Jessica Parker, Viola Davis, Glenda Bailey and John Demsey will present awards at the Oct. 25 event.