Marc Jacobs is moving his spring 2017 show to the Hammerstein Ballroom.
His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The menswear line had been deducted from the brand’s Milanese showroom.
Guests at the surprise party included Alex Shulman, Sir Philip Green, Sarah Burton, Anya Hindmarch, Amanda Wakeley and Natalie Massenet.
Some of the film industry’s best dressed executives, as well as Olivia Munn and Coco Rocha, attended the event on Thursday.