The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Rubin was president and creative producer of Rubin Studio Worldwide Inc. and a founding partner in BFF Entertainment.
Awards season quietly kicked off in New York on Monday.
For the first time, the French luxury brand will sell its products on a Web site other than its own, the magazine’s e-commerce site ShopBazaar.com.
The president and ceo of HollywoodLife.com was one of three recipients of the organization’s Distinguished Citizen Award.
Gucci’s creative director is expected to take a bow at both the brand’s men’s and women’s shows in January and February, respectively.
Now on in Madrid, the show travels to Rotterdam and Stockholm before arriving in New York in October.
The designer’s accessories business — and her brand on the whole — is on a roll.