The mass-market beauty company had $96.8 million in sales for the first half of 2016.
Rights groups applaud the decision as a victory for individual and religious freedom.
A handful of starlets turned out to see the jeweler’s recently re-acquired gems.
Hailee Steinfeld, winner of Max Mara’s annual award for new talents, attended the show in Milan.
According to Sistema Moda Italia, in 2012 the Italian men’s fashion business generated 8.6 billion euros, or $11.4 billion at current exchange, in revenues.
The “Call Me Maybe” singer is the first celebrity spokesperson for any products under the Burt’s Bees umbrella.
She wears looks from the spring ready-to-wear collection by Raf Simons, showing off her long neck, her face occasionally veiled in netting.
The fur in the audience rivaled that on the catwalk at the show Thursday, which drew an international crew of bright young things.