HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
Brand blamed the slowdown on weaker-than-anticipated sales following the Christmas season.
Guests included Natasha Lyonne, Sarah Sophie Flicker, Arden Wohl and Zani Gugelmann.
The $600.2 million bra specialist is making strategic changes to build brand equity while eliminating segments that are underperforming.
The department store’s group vice president, fashion director and global forecaster, has been been getting to know the students over the past few years.