The Beijing office is responsible for brands including Vogue, Self and GQ.
Christoph and Susanne Botschen have parlayed their discerning eye and elite stable of brands into an online retail phenomenon.
The microsite allows Jimmy Choo customers worldwide to post images of themselves wearing the shoes at various times of day.
Today, some 65 percent of sales come from territories outside the site’s U.K. home market.
The brand’s chief marketing officer stressed the need to try, test, learn and adjust across various social media to ensure a differentiated approach.
A one-size-fits-all approach will not always be successful in targeting this, or for that matter, any other generation.
Kardashian Kollection for Lipsy is set to debut in the U.K., Spain and the Middle East in October.