The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
The pricing at $12.90 a share is a 47.3 percent drop from the average purchase price of $24.50.
“The Many Lives of Miss K.: Toto Koopman — Model, Muse, Spy” tells of the haute couture model who became a spy for the Allies.
Kayser-Roth president and ceo Kevin Toomey hopes the initiative will spark new jobs in the U.S.
Miller and Ryu are the denim brand’s new creative directors for men’s and women’s, respectively.