The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
A contest, which is in conjunction with Town & Country magazine, will ask brides-to-be to submit boards on Pinterest.
She succeeds Marianne Romestain at the French fashion firm.
These more-educated consumers are changing the complexion of service in retail stores from “show me how” to “show me where” to find the products used on sites.
This is the first time a celebrity talent will be featured in a print campaign for the line for tweens and teens.
The executive is leaving the company in September.