The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Sophisticated and sexy, but still with structure — the collection offers plenty of casual, chic and dressy options.
The collection is scheduled to go on sale in Petit Bateau stores and at the Opéra Garnier boutique in Paris on Dec. 6.
Joseph Ripp is likely to broach the subject Wednesday when he faces his first all-hands-on-deck meeting as ceo.
The magazine said its inaugural retail partnership with Saks Fifth Avenue ended in June.