Inventories are being kept tight in hope of increasing full-price selling and reducing markdowns.
The music star had launched the collection last February during New York Fashion Week.
The material girl and fashion photographer debuted their new art project on Tuesday.
Rapper says she is to unveil collection in two weeks.
The store hosted the San Francisco Ballet School on Tuesday.
The artistic director of Marie Claire will pull double duty and oversee the creative staff of Town & Country.
Williams, who previously worked with Louis Vuitton and Nigo on an eyewear line launched in 2005, hinted a collaboration with Google Glass was next.
Mario Boselli said he hopes Reeve will be operative by the end of the year.