The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
Elle magazine and Calvin Klein Collection hosted the 20th annual event.
The site is billed as one of the first globally minded fashion portals — and one not tethered to runway trends.
The actress is giving philanthropy a makeover with the help of designer Yoana Baraschi and Anthropologie.