HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
The properties are located in Stockholm, Gothenburg, Malmo and Uppsala, and the tenant lineup includes well-known international nameplates, such as H&M.
Women, especially Millennials who once eschewed vibrant lipsticks, are grabbing more lip products, according to statistics gathered by The NPD Group Inc.
The lingerie retailer will be acquired by a consortium that currently holds 88.6 percent of its outstanding stock for 27 cents a share in cash.