The fragrance will launch in its full U.S. distribution in April, after a one-month exclusive at Saks Fifth Avenue.
As part of the shift, the alliance said its president and ceo, Jeffrey Krilla, is stepping down but will continue as a senior adviser.
The crowd included Jamie Tisch, Amy Fine Collins, Nicole Miller, Jill and Andrew Roosevelt, Tory Burch and even an English lord, Viscount William Astor.
Designed by creative director Massimiliano Giornetti, the brand’s latest handbag collection is inspired by the Ferragamo family’s history.
The ads break just in time for the Oscars, where she is nominated for best supporting actress for “American Hustle.”
The Finnish designer, who won the Première Vision Grand Prize at Hyères, has designed a collection of nine items for children and women.