Taps Scott Havens as senior vice president.
The beauty firm’s vice president of interactive marketing and e-business challenged attendees to modernize their view of the digital universe.
“How will we tell our brands’ stories?” was the theme behind the presentation by the beauty firm’s vice president for global digital marketing.
The company employs a three-pronged approach of “putting people first, building brand love and unlocking the magic.”
Separated at some publications like church and state, content and commerce are close allies at allure.com.
The retailer’s group vice president of digital marketing, online strategy and customer experience focused her passions: digital, beauty and retail.
On YouTube, an astounding 97 percent of views on the platform are for independents, while beauty brands control just 3 percent.
The designer photographed Pat Cleveland and South African model Conrad Bromfield for the cover and for a fashion story that runs over 14 pages.
The title is out to channel the influence and power the red carpet has on consumers, fashion and brands, beginning with a pre-Oscar consumer survey.