Succeeds Britton Russell, who will leave the firm on June 13.
The charity, which aims to end mother-to-child HIV transmissions by 2015, was marking its partnership with Shopbop.com.
While traffic got off to a slow start, retailers were busy writing orders.
Thepfw.com will be populated entirely with original content, from editorials to musings on women in business, fashion and, of course, men.
The Chambre Syndicale elected the labels guest members of the couture calendar at a meeting of its supervisory board on May 6.
Vanity Fair is returning to the festival after sitting out last year’s edition, which coincided with the launch of the French edition of the title.
The group’s ceo and cofounder Andrea Tessitore received an award from the president of the magazine’s scientific committee, politician Romano Prodi, on Sunday.