He succeeds Annick Gorman, who joined the Munich fashion house in January 2013.
With jeans again focused more on fit and fabric and less on color, there’s a push for the branding of denim.
The film is screening out of competition on the opening night of the Cannes Film Festival.
Prince William hosted the dinner, which was attended by Cate Blanchett, Emma Watson, Kate Moss and more.
It is understood the advertising will somehow blend images shot by Bruce Weber, Annie Leibovitz and Juergen Teller.