The mass-market beauty company had $96.8 million in sales for the first half of 2016.
Rights groups applaud the decision as a victory for individual and religious freedom.
While suiting up, WWD was there for all the behind-the-scenes action.
Ansel Elgort, Kid Cudi and Vic Chou were among the guests at the show in Paris.
The campaign — the first since Katie Hillier and Luella Bartley came on board — is making a strong statement with a cast of real people.