Inventories are being kept tight in hope of increasing full-price selling and reducing markdowns.
The music star had launched the collection last February during New York Fashion Week.
The French designer was synonymous with striped sweaters and Left Bank insouciance.
While suiting up, WWD was there for all the behind-the-scenes action.
Ansel Elgort, Kid Cudi and Vic Chou were among the guests at the show in Paris.
The campaign — the first since Katie Hillier and Luella Bartley came on board — is making a strong statement with a cast of real people.