The German activewear firm, which reported a 5.8 percent drop in sales in the period, is eager to launch the largest global marketing campaign in its history.
The French luxury firm will become the sole presenting sponsor for the foundation’s upcoming award galas in Los Angeles, Monaco and New York.
At the upcoming trade show, the unofficial slogan for exhibitors might be: Let’s get physical — and fashionable.
This Saturday, the designer and the pastry chef of Cronut fame will host a mobile truck offering Pop It! Ice Cream Sundae in a Can in front of Perry’s boutique.