Francesco Risso will become creative director of the label.
With the exception of a few, experts said fashion e-commerce companies are largely losing money and relying on funds from investors to build their brands.
The British chocolates, which are favored by the royal family, will be sold at 26 Bloomingdale’s stores from October to December.
Deputy editor Aimée Bell worked with digital director Michael Hogan and his team to bring the content online.
The 24-year-old great-granddaughter of Ernest Hemingway and daughter of Mariel will appear in the designer’s next ad campaign.