HBC sees Burstell engaged in bringing innovative concepts to all of its divisions.
A product and marketing executive at Yves Saint Laurent, he will take over Isabelle Guichot's role.
Will these future princesses be setting the trends or simply following them?
Firm has signed a 10-year agreement for the global production and distribution of the line.
The all-important March fashion and lifestyle magazines are about to hit newsstands, which means the first quarter is ready to be revealed.