The serial entrepreneur's new beauty brand is based around the lifestyle and artisans of Provence.
The debut collection for fall 2017 retailing will be produced and distributed by CWF.
The event drew a host of New York social fixtures to Lincoln Center on Monday night.
Improved retail sales and appealing fall trends are expected to boost business at the upcoming Dallas Market Center.
A source reports a deal was reached to sell J. Jill within the past week although the identity of the buyer could not be learned.