Victoria’s Secret’s parent company sells smaller lingerie brand.
Le Cloud launched Thursday morning at saksoff5th.com and two Saks Off 5th stores in New York and Los Angeles.
The retailer’s newest door joins Macy’s and Nordstrom Local at the outdoor shopping center.
The influencer commerce site said it will “highlight selected influencers in a new chosen influencer program.”
The Southern California band is also the first rock group to be signed to Big Machine/John Varvatos Records.
Chad Kessler, global brand president, talks product, stores, brand values and enriched customer connections.
Winners include KKW Fragrance, Sisley Paris and Maybelline New York, among others.
The brand is the first to take a modernized approach to selling women’s shaving products.
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