Prince Harry and Meghan Markle are starting a new charitable foundation.⁣ ⁣ The Duke and Duchess of Sussex are launching a nonprofit organization called Archewell, which is their first joint venture since stepping down from their royal duties at the end of March.⁣ ⁣ The couple revealed to The Daily Telegraph that Archewell will offer services such as emotional support groups, a multimedia educational empire and a wellbeing web site. They also filed a number of trademark requests for Archewell to the U.S. Patent and Trademark Office on March 3 for goods and services such as apparel, educational materials, magazines, films, podcasts and a web site providing information on nutrition, health and mental health, among others.⁣ ⁣ The charity’s name comes partially from the couple’s 11-month-old son Archie and from the Greek word “arche,” which means “source of action.”⁣ ⁣ Tap the link in bio for more. Report: @laylailchi

Could masks become a permanent lifestyle accessory?⁣⁣ ⁣⁣ In many Asian countries, donning a mask before going outside is as routine as putting on a pair of shoes, widely considered a civic duty to protect others. And as the coronavirus threat continues, the West is catching up to the practice. ⁣⁣ ⁣ On Friday, the Centers for Disease Control and Prevention revised its guidelines, advising all Americans to wear masks when they leave their homes, to prevent spreading the coronavirus unknowingly. But apparel brands have already been preparing, producing face coverings for essential workers and, eventually, consumer use.⁣⁣ ⁣⁣ Face masks were an extreme fashion statement for some prior to the coronavirus outbreak. In January, pop star Billie Eilish donned a Gucci face mask with a full Gucci ensemble at the Grammy Awards. Future (and his daughter), Rihanna and Cardi B have also had red-carpet face mask moments. They have also been a mainstay for attendees at dusty music festivals.⁣⁣ ⁣⁣ But they hadn’t been adopted for everyday use — yet.⁣⁣ ⁣⁣ “There’s been a stigma to wearing masks in our culture historically because we haven’t experienced a pandemic that has forced us to be introspective on how to deal with it,” said Natasha Fishman, executive vice president of marketing at Authenthic Brands Group, which owns Hickey Freeman and Hart Schaffner Marx, both brands that are working on nonmedical PPE for essential workers fighting COVID-19. ⁣⁣ ⁣⁣ “This is a pivotal moment that will force that decision. If it’s mandated from a federal or state standpoint, what does that mean for us as brand owners and retailers to accommodate? This will likely become an accessory that will be made available, maybe just as giveaways at first, and certainly for workers it’s a must-have. But for the rest of the public, not so far down the road, masks will be something that if we are smart, we’re going to wear them.”⁣⁣ ⁣⁣ Tap the link in bio for more. ⁣⁣ ⁣⁣ Report: @boothmoore & Obi Anyanwu

@LadyGaga is teaming with the @WHO and @glblctzn for a global concert amid the coronavirus pandemic.⁣⁣ ⁣⁣ The Oscar-winning singer and actress announced the concert during the WHO’s media briefing on Monday, where she also revealed that she’s helped raise $35 million from several global companies in the last week to benefit the organization’s COVID-19 Solidarity Response Fund.⁣⁣ ⁣⁣ “We are all so very grateful to all of the health-care professionals across the country, around the world, who are on the frontlines of COVID-19,” she said. “This global pandemic is a catastrophe. I am so thankful to them and I am praying for those who are sick.”⁣⁣ ⁣⁣ Elton John, Lizzo, Billie Eilish and more are expected to perform.⁣⁣ ⁣⁣ Tap the link in bio for more. ⁣⁣ ⁣⁣ Report: @laylailchi⁣ 📸: @shutterstocknow ⁣ ⁣ —⁣ #wwdfashion⁣ #ladygaga⁣ #WHO⁣ #coronavirus ⁣ #globalcitizen ⁣ #lizzo ⁣ #billieeilish ⁣ #eltonjohn

Post coronavirus, luxury brands must focus on culture, not products.⁣ ⁣ Patrizio Miceli, head of creative agency Al Dente, is helping brands develop content tailored to digital platforms like Netflix and Twitch.⁣ ⁣ "When you go back to the origin of luxury, it’s an act of generosity and beauty. For me, those are the strategic ingredients for overcoming the crisis, Miceli said.⁣ ⁣ Miceli spoke about meaningful messaging, how luxury consumption will change, and why laughter is key in the darkest hours.⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @jdiderich 📸: @kukukuba

U.S. apparel manufacturers are going to battle making masks.⁣ ⁣ Brands are firing up production to help fix the supply shortage of face masks and hospital gowns as a result of the coronavirus pandemic.⁣ ⁣ Hundreds of factory operators, pattern-cutters and seamstresses have gone back to work, under social distancing guidelines, to make N95 masks, nonmedical masks and other personal protective equipment for essential workers and everyday citizens who are now being encouraged by the Centers for Disease Control to wear face coverings in public to help stop the spread of the virus. “I’m choosing not to do it,” President Donald Trump said Friday. “It’s only a recommendation.”⁣ ⁣ Nevertheless, Hanesbrands, Jockey, Fruit of the Loom, New Balance, L.L. Bean, Carhartt, Brooks Brothers, Hart Schaffner Marx, Tailored Brands, Reformation, Vera Bradley, Fanatics and Under Armour are just a few of the American corporations already pivoting part of their production to the cause.⁣ ⁣ That is on top of myriad smaller initiatives from designers and brands, some of which are sewing supplies at home or donating funds and equipment through the American Hospital Association’s “100 Million Mask Challenge,” Goggles for Docs, and other movements. Similar initiatives in China and Europe are also receiving financial and equipment support from companies in the fashion and beauty industries.⁣ ⁣ @csiriano, pictured here, was one of the first designers to begin producing masks. ⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @boothmoore, @jeanpalmieri and Rosemary Feitelberg⁣ ⁣