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SxSW 2016: Is There an ROI on Culture?

Elle’s Robbie Myers hosted a talk exploring the culture of retail and tech.

— March 13, 2016

SxSW Seen Exploring Trends in Personalization and Virtual Reality

With an increased attention on fashion and tech, SxSW panelists are expected to focus on the roles of personalization and virtual reality on the future of retail.

— March 11, 2016

Uri Minkoff at SxSW: Focus on the Customer with Fash-Tech

When it comes to tech and fashion, it’s the ideas that are useful to customers that will take off, said Uri Minkoff at South by Southwest.

— March 11, 2016
Abbi Jacobson and Ilana Glazer

SxSW 2016: Marie Claire Toasts ‘Broad City’

Abbi Jacobson and Ilana Glazer were in town to toast to their coverage in Marie Claire and to talk on stage to editor in chief Anne Fulenwider.

— March 13, 2016
Kerry Washington SXSW

SxSW 2016: The Secrets of Kerry Washington’s Social Media

The “Scandal” star shares how, and why, she’s become a social media powerhouse.

— March 13, 2016

SxSW 2016: Tech-World Lessons for the Future of Retail

South by Southwest is a meeting of the minds for the worlds of fashion and tech, and this year, fashion-tech moved from gimmick to game-changing.

— March 18, 2016
SXSW Google Camila Coelho and Aimee Song

SxSW 2016: Google Mingles With Rappers, Fashion Bloggers

Rappers Rae Sremmurd joined top fashion bloggers like Aimee Song in Austin, Tex.

— March 16, 2016
Chanel RTW Fall 2016

SxSW 2016: Using Google Data to Predict Fashion Trends

Experts shared where “big data” belongs in fashion, and how crunching the numbers can reveal what shoppers might want.

— March 15, 2016
Healey Cypher, co-founder and ceo of Oak Labs.

SxSW 2016: Using Tech to Improve the Fitting Room, Online and Off

From smart dressing rooms in-store to virtual fitting rooms online, there are various approaches to improving the try-on experience.

— March 14, 2016
President Barack Obama

President Obama to SxSW: Not Enough to Focus on the Next Cool Thing

President Barack Obama flew to Austin, Tex., to recruit techies and entrepreneurs to help the government solve problems.

— March 11, 2016
Google Cardboard is a virtual reality headset that works with a smartphone.

SxSW 2016: Why Virtual Reality and Fashion Make Sense

What would happen if Karl Lagerfeld designed a virtual reality headset, and other musings on the its impact on fashion.

— March 13, 2016
Piera Gelardi, Kate Bosworth and Amanda de Cadenet.

SxSW 2016: Kate Bosworth on Tech, Failure and Self Expression

During her first visit to the festival, the actress talks tech at the Refinery29 and Neiman Marcus “School of Self Expression.”

— March 13, 2016
Coco Rocha

SxSW 2016: Coco Rocha Calls Out Tech, Fashion Industries

The “world’s first digital supermodel” encouraged the worlds of fashion and tech to work together.

— March 14, 2016
Michelle Obama

SxSW 2016: Michelle Obama on Becoming First Lady, Girls’ Education

The First Lady appeared as the opening keynote to promote a message of women’s empowerment and the need for women worldwide to have access to education.

— March 16, 2016
Solange Knowles worked with Bigcommerce working on the new Saint Heron e-commerce store design.

SxSW 2016: Solange Knowles Reintroducing E-commerce Shop Saint Heron

The singer and artist visits South by Southwest to introduce the relaunch of her ecommerce shop through Saint Heron.

— March 18, 2016