Shot in New York by Darren McDonald, the online-only campaign launches March 2 on themaniamania.com.
Marketing and Promotion
The spring 2015 Chuck Taylor campaign is going streetside.
Why should luxury firms have all the fun? Contemporary brands are jumping into the leather-goods fray.
Defining this as “a magic moment” for Furla, ceo Eraldo Poletto touted a 13 percent increase in the accessories company’s preliminary 2014 revenues.
Swatch is to appeal a decision by a Dutch court to set aside an arbitration ruling in 2013 against U.S. jeweller Tiffany.
North America drove record net profits and sales in 2014 for eyewear giant Luxottica Group SpA.
Ready-to-Wear and Sportswear
It has signed an agreement with GBG Accessories Group, which is a wholly owned subsidiary of Global Brands Group Holding Ltd. in Hong Kong.
The country has set its lowest economic growth target in more than 15 years as leaders tackle the side effects of a generation-long expansion that has spurred corruption, fueled debt risks and polluted skies and rivers.