Disney has been prolific in recent years rolling out character merchandise collaborations with fashion firms such as Kenzo, Dooney & Bourke, Stella McCartney and MAC cosmetics.
The latest collaboration is with the Danielle Nicole handbag brand, which is designed by Danielle DiFerdinando and owned by Artisan House, founded by Steve Russo.
Danielle Nicole and Disney are creating a co-branded handbag collection inspired by five princesses from classic Disney movies — Ariel from “The Little Mermaid,” Aurora from “Sleeping Beauty,” Belle from “Beauty and the Beast,” Cinderella and Snow White. Tinker Bell from “Peter Pan” is also part of the program.
The merchandise is for adults, designed with elements like pom-poms, sparkle and tassels for a modern point of view, and will be housed this fall in contemporary handbag areas of stores including Nordstrom and Macy’s.
“The merchandise is whimsical, kitschy and on trend, and there is a strong emotional connection for many who grew up watching Disney movies,” said DiFerdinando. “I have always loved Disney.”
After Wednesday morning’s press preview at The Plaza in Manhattan, “there were over 300 requests on social media from people asking where they could buy the line,” said DiFerdinando.
Items in the latest collection include “The Little Mermaid” Sebastian lobster-red pouch decorated with an Ariel charm and two zippered compartments, a backpack with fringed tassels and Ursula from “The Little Mermaid,” a glittery pouch with “One Bite” from “Snow White and the Seven Dwarfs,” and printed totes highlighting scenes from the movies. Decorative accessories include patches sold as separates with familiar sayings and phrases from the films, a keychain with Snow White and Prince Charming, and a Sleeping Beauty bag charm.
The pricing is consistent with Danielle Nicole’s pricing — all handbags retail under $150. The collection launches Oct. 1.
It’s not Danielle Nicole’s first collaboration with Disney Consumer Products. A handbag collection inspired by Disney’s “Alice Through the Looking Glass” movie sold out on HSN, according to DiFerdinando. She also created a collection inspired by Disney on Broadway, which also sold on HSN.