NEW YORK — The updated friendship bracelet — leather, woven, brightly colored and the more crystals the better — was the accessory to buy at AccessoriesTheShow.
This story first appeared in the May 9, 2011 issue of WWD. Subscribe Today.
Buyers from 45 states and 47 countries attended the Business Journals Inc.-produced show, held May 4 to May 6 at the Jacob Javits Center here, which included a full range of accessories from more than 1,200 lines (and 73 new companies), such as Charlene K, PurseN, Betty Carre, Ettika, Design by Yagi, Blee Inara, Sara Designs, Drozak Studio, Bora, Cumi, Sabrina Love, Angel Court, Rebel, Snö of Sweden and Saints + Sirens.
“As a sign of health within the market and the very strong positioning of our shows, we exceeded our three-day May 2010 attendance by 36 percent at the end of our second day,” said Britton Jones, chief executive officer of Business Journals Inc. “To cap off the success of this market, order writing was surprisingly strong, as many exhibitors opened new doors and retailers continued to buy closer to season.”
Oversize rings, colored semiprecious stones, convertible and functional bags and the higher-end friendship bracelet were among the major trends at the show.
Los Angeles-based brand Ettika produces by hand all of its beaded, woven and wrapped silk bracelets, which are available with finishing touches such as a crystals and charms. Sold at Henri Bendel and Nordstrom, they retail from $35 for a simple silk bracelet with a charm to $130 for a quadruple wrap bracelet comprising vintage silk and crystals throughout.
For two-year-old collection Design by Yagi, woven bracelets are the star of the line, and standouts include varying sizes of rope bracelets interspersed with handset micropavé crystal beads. Retail prices range from $99 to $1,000.
And at PurseN, the newly rebranded accessory company that marries fashion and function, the goal is to bring order to women’s handbags with its signature organizer insert and accompanying cosmetic cases and totes. Retailing from $18 for a makeup case to $58 for an insert to $98 for a travel tote, all pieces come in solid black, red, classic leopard, rainbow leopard or a Pucci-esque multicolor print.
Jill Ziarno, buyer at Brooklyn, New York, boutique Enzyme Shoelab, said she bought a bevy of brightly colored beaded bracelets from Ettika, as well as chunky rings from Jan Michaels to merchandise with the store’s footwear selection.
Yaf Boye, the general manager of Versani, which has three locations in SoHo and one in Miami Beach, praised Charlene K’s agate slice rings — which retail for $125 to $150 — in royal blue and deep purple.