Furla is strengthening its position in the U.S. and expanding in the region. As part of this strategy, the Italian accessories firm has appointed Scott M. Link as chief executive officer of Americas on Nov. 2. Link has worked for 20 years in the fashion industry, building his experience at Gap, Polo Ralph Lauren, French Connection and C. Wonder, where he was in charge of developing the retail business. Link succeeds James Mullaney.
At the same time, Francis Sango has been named vice president of wholesale, a new role at the company.
Chief executive officer Eraldo Poletto told WWD last month that the U.S. “is a strategic priority.” As reported, Furla sales in the first half rose 28 percent in the U.S., accounting for 9 percent of the total. In the six months ended June 30, total revenues amounted to 151. 5 million euros, or $177.2 million at average exchange. The company just unveiled a flagship on New York’s Fifth Avenue and opened a new showroom on Park Avenue South.