PopSockets, adding flair to its expandable phone grips and tech accessories for digital devices, has launched a capsule collection in vivid colors and minimalist animal prints created by Harper’s Bazaar editors for the magazine’s ShopBazaar shopping destination.
“Animal prints are the new neutral, which was the inspiration behind this special capsule collection,” said Jade Frampton, editorial director of ShopBazaar, the shopping web site for fashion, beauty and home products.
The designs are featured on PopSockets’ “PopGrip” component, which serves as stands for cellular devices that make viewing, listening, e-mailing, texting and selfies easier.
Becky Gebhardt, chief marketing officer of PopSockets, said the collaboration reflects efforts to launch “fun, fashion-forward and functional products” and marry fashion and usable technology. The exclusive capsule collection is sold on PopSockets.com and ShopBazaar.com.
PopSockets was founded by former philosophy professor David Barnett seeking a way to prevent his earbud cord from getting tangled, so he glued two buttons to the back of his phone and wrapped them around the buttons. In 2014, PopSockets was launched out of his garage in Boulder, Colo. The company says over 150 million PopSockets grips have been sold around the world.