NEW YORK — Madison Avenue turned to students from the School of Visual Arts to bring an artistic touch to the luxury street.
“Obsessorize,” a weeklong event on Madison Avenue, kicked off Thursday with Champagne and wine at 40 boutiques to celebrate the 75 student sculptures housed in 19 Plexiglass cases that are situated between 57th and 86th Streets.
The assignment for the students: take an object from a bygone decade and transform it into a fashion accessory.
David Kim, a student from South Korea, affixed maps circa 1900 to a pair of old riding boots to show how the world has changed. “I bought the maps to show how historically countries were different around 1900. I love travel.”
Matthew Iacovelli, another student, got aggressive in the creative process, gutting a black-and-white television from the Fifties, and using a toy fire truck and a Mr. and Mrs. Potato Head to adorn accessories.
“Common objects, uncommon accessories created by unconventional art students — creating art out of objects that surround us give us all a sense of comfort,” said Kevin O’Callaghan, chair of the 3-D design program at the School of Visual Arts.
The event was organized by the Madison Avenue Business Improvement District and Marie Claire. Thirty-seven shops on the avenue, some of which had sculptures placed near their storefronts, had cocktail receptions and stylists and bloggers to celebrate the world’s obsession with accessories.