By  on June 26, 2019

Puppies, but make it fashion. Sisters Sabrina Albarello and Katerina Karelas were disappointed on their search for gear for their puppies. “Yes, there were pieces made by dog lovers but it just wasn’t fashionable,” Albarello said of their quest. “There just really wasn’t anything out there that wasn’t cheesy.”

So the industry insiders — Albarello is the girlfriend of designer Heron Preston — decided to launch their own canine fashion brand, and began “Very Important Puppies.” In the short time since it’s September launch, the luxury puppy brand has already had two collaborations: one with Preston and one with GCDC, and now it’s adding yet another: NASA.

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