By  on January 3, 2019

While the leading fashion brands pour enormous budgets into accessory R&D, attempting to create the latest “It” bag or shoe, a new wave of designers continues to rise with little more than a few samples, an Instagram account and a hunch.

The trend for Instagram-native accessories brands priced under $1,000 is likely to only strengthen in 2019 as an increasing number of creative types feel emboldened to break into the market. Numerous such brands found success last year, from Susan Alexandra’s sold-out range of beaded bags to Emily Levine Milan’s sustainable brand of bags and jewelry made in India. There were also new “It” styles, like Staud’s PVC ‘Mini Shirley’ bag and Ganni’s updated cowboy boots. Now, new players are on the rise, such as satin bag label Home of Hai and Miami-based jewelry brand NST.

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