Paul Smith eyewear.


Marchon Takes on U.S. Distribution for Paul Smith Eyewear

Paul Smith eyewear is designed and produced by Marchon’s distribution partner, Cutler and Gross.

clock March 18, 2019Misty White Sidell

A new Moschino design produced by Safilo


Safilo Reduces Loss in 2018

Management of the Italian eyewear company stands by its plan to return to profitability in 2020.

clock March 13, 2019Luisa Zargani

Eyewear brand Carolina Lemke is diving into the US market head first. The Israeli based brand cemented collaboration last year designed by Kim Kardashian West, and is using it to springboard into the market starting first with a campaign staring none other than Kardashian herself. Called the “Kim Kardashian West Collection for Carolina Lemke” collection, it is the first time the brand has gone the collaboration route but according to CEO Mordi Shabat, the US market has been in his sights for a while. “In Israel, we are all over.” Shabat said, of the brand which was founded in 2011 was founded in 2011 by Yossi Gabizon and his wife Carolina Lemke in Berlin, and is known for his mass market prices, all styles are under $100 retail. “And we’ve been thinking about the company’s growth potential. And the US is the right place to start” Kardashian is not only taking up design duties, but the reality tv star is also a partner in the brand, receiving an undisclosed amount for her long-term investment in the brand. Previously, Israeli model Bar Rafeail was the face of the brand, doing several commercials with “hot felon” Jeremy Meeks, and it was Rafaeli that connected Kardashian to the founders. “The story is pretty similar to Kim” Shabat said, adding that Raefeali has been a partner in the company since 2013. “The first time we put Bar on billboards it was a massive response. It helped us become the strongest eyewear company in Israel.” Now Shabat is hoping for the same type of lightening in a bottle with Kardashian in the American market. “She was involved in every detail and it was really amazing the process.” Shabat says of the design process, adding that she was inspired by cutting edge fashion “She doesn’t want it to be like other types of mass-market eyewear” I’m always looking for vintage sunglasses that no one has, so getting to create something that other people will be able to cherish as much as I do, has been fun to be a part of.” Kardashian said. “I’ve learned so many fascinating things about sunglass design.  I didn’t realize how technical it was and I’ve loved the first-hand experience at getting to see our ideas come to life.” The premiere collection begins with six styles, some of which Kardashian has been teasing on her social media channels, and ranges from oversized shields to retro oval styles and minimal sleek sporty styles with a “Carolina Lemke Kim Kardashian West” logo at the temple, priced at $90 at retail. A second “drop” of styles will launch before the middle of the year Shabat said, with more “drops” to follow to amplify the brand awareness. The campaign was shoot by fashion photography duo Mert Alas and Marcus Piggott, the pair is well known in the reality star’s orbit, having shot her in magazines and putting her way into their 20-year retrospective book by Taschen. According to the CEO the digital first campaign is about Kim "in the fourth dimension,” showing Kardashian in multiples in some images as if she were cloned. “She had a large part in creative direction of the images” he said. Adding that the images take a wink at her place in the zeitgeist of popular culture. The campaign is just the first phase, with CEO relaying that brick and mortar stores are in the works, with New York and Los Angles as initial steps, but he wouldn’t disclose timing. Currently the brand operates 40 stores worldwide but plans to open 60 new stores by the end of 2019, “with a goal of 400 worldwide in the next few years” he said. The collaboration range begins pre-sale on its new US e-commerce site on March 19 and will be fulling transactional April 2.


EXCLUSIVE: Carolina Lemke Unveils Collaboration Campaign With Kim Kardashian West

The reality TV star uses herself as muse for the new campaign and U.S. launch.

clock March 12, 2019Thomas Waller



EssilorLuxottica Pro Forma Profits Dip 1.7% in 2018

The newly formed eyewear behemoth posted a 1.2 percent pro forma sales decline in the 12-month period.

clock March 8, 2019Jennifer Weil



Luxottica Delists From Milan Stock Exchange

Effective on March 5, the delisting follows the birth of EssilorLuxottica on Oct. 1 last year.

clock March 5, 2019Luisa Zargani

The scene at Mido 2019.


Digital Services, Tools Key at Mido 2019

The Italian eyewear industry, which reported sales of 3.86 billion euros in 2018, is on a slow-paced but constant growth trajectory.

clock March 1, 2019Martino Carrera

A style from the new Sportmax eyewear collection licensed to Marcolin Group.


Sportmax, Marcolin Ink Five-Year Eyewear License

The first collection will reach Sportmax flagships as well as select opticians in April, while global distribution is set for September.

clock February 19, 2019Martino Carrera


Essilor International Completes Four Transactions With Eyewear Players Worldwide

The company is looking to expand its footprint in Europe and Latin America.

clock February 11, 2019Katya Foreman

Le Specs Optical


Le Specs Expands Into Optical Category

The Australian sunglasses line is working with Blake Kuwahara to introduce a collection of eyeglasses.

clock January 28, 2019Aria Hughes

Barton Perreira eyewear.


Marcolin Inks Distribution Deal With Barton Perreira

The deal is the latest win for the specialty eyewear category, which has experienced unprecedented growth as the result of shifting consumer preferences.

clock January 23, 2019Misty White Sidell

Pieces from Linda Farrow's new Linear range.


Linda Farrow Unveils Linear Collection

The new eyewear range, priced below its current collections and collaborations, is the house’s take on an “everyday” pair of glasses.

clock January 10, 2019Thomas Waller

Safilo's booth at Vision Expo East.


Safilo and Levi Strauss & Co. Sign Eyewear Licensing Agreement

The deal will be effective January 2020.

clock January 9, 2019Sandra Salibian

Backstage at Tommy Hilfiger RTW Fall 2018


Tommy Hilfiger, Safilo Renew Eyewear License

The new deal will run until Dec. 31, 2025.

clock December 27, 2018Sandra Salibian

Missoni Pre-Fall 2019


Missoni, Safilo Ink Eyewear Licensing Agreement

The new collections will be available starting January 2020.

clock December 19, 2018Luisa Zargani


Eyewear Brands Put Sustainable Materials Into Focus

Six brands that make sustainability a focal point.

clock December 19, 2018Thomas Waller

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Today's Must Read

NEW YORK, NEW YORK - MARCH 15: A view from the Vessel at Hudson Yards, New York's Newest Neighborhood, Official Opening Event on March 15, 2019 in New York City. (Photo by Clint Spaulding/Getty Images for Related)


Early Days: Hudson Yards Becomes NY's Main Attraction

clock March 18, 2019David Moin

Social Studies