The deal runs through 2024 with the first collection hitting stores in April.

The three styles, worn by characters in the 25th James Bond film, is available at Barton Perreira and global retailers.

The plan includes laying off 700 employees and a revision of the Italian eyewear group’s sales and margins forecasts. 

The Italian eyewear group revealed its new 2020-24 business plan on Tuesday, based on its most recent developments, which include the exit of the Dior and Fendi licenses.

As part of the deal, now extended through 2026, a Marc Jacobs Runway eyewear collection will flank the existing line starting from 2021.

The California-based digitally native brand was launched in 2012 and the acquisition will allow the Italian eyewear group to boost its digital and American business, while targeting a younger consumer.

A licensing agreement with BMW Group is the latest addition to the Italian eyewear company’s portfolio.

It will run for another five years, effective Jan. 1, 2020, through Dec. 31, 2024.

The limited-edition sun and optical frames are available through Barton Perreira and top global retailers.

Both the collections, including sunglasses and optical frames, will hit stores in November.

Mirroring fashion, sportswear and denim brands are leading the charge on the sustainable front for the eyewear sector.

At Vision Expo West, eyewear execs talked macro forces shaping the industry, as the trade show itself evolves.

A capsule collection of four sunglasses will make its debut in March, with a full range rollout in September 2020.

The first eyewear collection is to launch early next year.

The Luxottica-owned retailer created one sunglass style, sold in five colorways, a collaboration with the actress and style icon’s SJP by Sarah Jessica Parker line.