The campaign includes the release of a new collection of spring sunglasses.
Taking nods from cycling and winter sports, the two styles launch today online and at retail.
Italian eyewear producer Thélios plans to roll out frames in recycled acetate in 2022.
A portion of the proceeds will be donated to the Vision Council’s Open Your Eyes Scholarship.
The Italian eyewear company Thélios, a joint venture between LVMH and Marcolin, is launching Dior and Stella McCartney collections for spring, as well as its own new proprietary brand.
Exports of sunglasses and prescription frames in 2020 are expected to drop 25 percent.
The athlete worked with his wife Claire on the 12 frame Kittle Collection.
The line drops on Nov. 20.
Riding on this trend, Zaha Hadid Design has unveiled a collaboration with China’s emerging spectacle maker The Owner.
Investments in design, technology and retail are keeping the sector buzzing despite the uncertainty and challenges of the markets.