Paul Smith eyewear is designed and produced by Marchon’s distribution partner, Cutler and Gross.
The reality TV star uses herself as muse for the new campaign and U.S. launch.
The newly formed eyewear behemoth posted a 1.2 percent pro forma sales decline in the 12-month period.
The company is looking to expand its footprint in Europe and Latin America.
The deal is the latest win for the specialty eyewear category, which has experienced unprecedented growth as the result of shifting consumer preferences.
The deal will be effective January 2020.
Six brands that make sustainability a focal point.