MILAN — Swarovski is extending its relationship with Marcolin Group by signing an agreement for the production and distribution of eyewear collections for the Atelier Swarovski brand.
This is the first such line for the label. Marcolin has been designing, manufacturing and distributing eyewear collections for the Swarovski line since 2009.
Available worldwide starting from January, the Atelier Swarovski styles will be “a luxurious celebration of our crystal and the cutting-edge design and craftsmanship at the heart of the brand,” said Nadja Swarovski, who launched the brand in 2007. Atelier Swarovski collaborates with high-profile fashion, design and architecture talents to offer creative takes on the use of crystals in jewelry, accessories and home decor items, including partnerships with Jean Paul Gaultier, Viktor & Rolf, Christopher Kane, Maison Margiela and Mary Katrantzou for jewelry, and Zaha Hadid and Ron Arad for home decor.
Marcolin Group’s chief executive officer Giovanni Zoppas underscored how the addition of this business in the company’s portfolio of brands will enhance its “feminine product offering in the luxury segment.”
Marcolin Group produces and distributes eyewear collections for a range of fashion labels, including Tom Ford, Balenciaga, Ermenegildo Zegna, Emilio Pucci, Dsquared2, Montblanc, Tod’s and Diesel, among others.
To mark its 10th anniversary, this year Atelier Swarovski unveiled a campaign fronted by Karlie Kloss in jewelry designed by Jason Wu. This was the second collection Wu created for the company, after one that debuted in 2010.
