By  on June 13, 2019

B. Robinson has big plans for Revo. The 90-plus-year-old company acquired Revo from Sequential Brands in 2018 with a team of private investors and created Revo Holdings in an attempt to take the cultish sunglass brand from obscurity to a $100 million business.

Toward that end, the eyewear brand launched a new web site, is leaning on its heritage, collaborations and increased marketing spend to raise its profile, and is increasing distribution through brick-and-mortar and digital channels. Instead of targeting a broad or specific age demographic, the sunglass brand is focusing on the consumer “who wants the best out of their equipment.”

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