MILAN — Balenciaga is entering the Kering Eyewear portfolio. The first collection of Balenciaga sunglasses and prescription frames to be produced and distributed by Kering Eyewear will bow for spring 2019 and will be available from January 2019. The French brand’s eyewear was previously produced under license by Marcolin.
Thanking Marcolin for its contribution over the past years, Cédric Charbit, chief executive officer of Balenciaga, said the company “will rely on [Kering Eyewear’s] exclusive expertise to fully exploit and reach Balenciaga’s potential in the category.”
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Photographed by Kuba Dabrowski/WWD
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