MILAN — Eyewear has become one of the priorities for Bally as the storied company is expanding its range of categories, investing in its men’s and women’s bags as well as in its footwear and other accessories under a new owner, the Chinese giant Shandong Ruyi. To wit, Bally’s chief executive officer Frédéric de Narp and Massimo Renon, ceo of Marcolin Group, talked to WWD during the Bally presentation at Milan Fashion Week to discuss the new eyewear collection licensed to the Italian eyewear manufacturer.
The line will be launched globally in Bally boutiques in 2019, including franchised stores and travel retail units, as well as in the optical channel only in the Asia Pacific region, Greater China, Korea, Japan and Oceania. It will then be rolled out in the Europe, the Middle East and Africa in 2020, followed by America in 2021. Three models were unveiled in Milan, a few selected pieces will be presented at Silmo, running Sept. 28- Oct. 1 and the full collection will be showcased at Mido in February.